Because the KFC Double Down sandwich—two pieces of bacon, melted Monterey Jack and Pepper Jack cheese, and the Colonel's sauce nestled between two chicken fillets instead of bread slices—didn't get much media attention when it debuted in April, the company is resorting to grassroots marketing. On your ass. If you are a female college undergraduate, you are eligible to receive $500 from KFC in exchange for wearing KFC Double Down branded sweat pants around campus. You'll also need to turn over your dignity (if you've still got any). But hey, that's all part of growing up!
KFC has already introduced the promotion on a campus in Louisville, its corporate headquarters. Brand ambassadors sporting the "one-of-a-kind" Double Down logo on the rear "attracted fellow students across campus with KFC gift certificates." (Because college dudes just can't resist a hot gift certificate.) In a press release, KFC announced it will select students at three additional campuses and outfit them with the customized sweat pants, which subconsciously show exactly where all the Double Down's 32 grams of fat calories are going. Check out KFC's Facebook page for your chance to be a corporate tool in sweats!
fuck ya. This is what I call grassroots marketing at its finest. I am dyin to try this fucking sandwich so bad. Who wants to make a run across the border for a quick double down and maybe a stop @ jack in the box ??
I thought the reason why the double down was so great came from the lack of buns? This marketing ploy seems to highlight them...
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